Wednesday, October 28, 2009


Levi’s “Go Forth” campaign is sending denim lovers and treasure seekers alike on a nationwide scavenger hunt with a grand prize of $100,000.
The game’s narrative revolves around a character named Grayson Ozias IV who has left wax cylinder voice recordings hidden across America.
The challenge for players is to find these recordings and, ultimately, the $100,000 fortune Ozias buried.

Grayson Ozias IV is a fictional character based on the Levi’s brand’s pioneering and innovative spirit that disappeared into the wilderness, after hiding his considerable fortune.
Grayson Ozias IV was a friend of Levi Strauss’s nephew Nathan, so the story goes, who recorded newly discovered details about Grayson’s journey that hint at the final hiding place of his fortune.
These newly discovered recordings and the story they tell will lead participants on a new adventure of discovery.
The Levi’s brand is not only awarding the Grayson Ozias IV challenge winner with $100,000, the participants of the challenge will be given the opportunity to nominate and vote for a U.S.-based non-profit organization to receive an additional $100,000 gift from the blue-jean-inventing icon.

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